Moving Targets
Mock ups
A client decided they were ready for an overhaul of their current website. The target was to simplify the overall layout and drive interested prospects to reach out for more information. The current site is very text heavy with cluttered navigation that leads to a
poor user experience and less leads.
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A main issue with the site was that there was too much information being presented to the user and with so many places to click, finding the information you wanted became difficult.
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The goal with this redesign was to simplify the layout overall and drive more users to reach out. We would do this by providing enough information in easily digestible ways. That way users can find out enough to know if the next step is for them, without getting lost in text.
Some big points of these designs were to minimize the color palette to give the site a cleaner look and increasing the use of visuals to deliver information instead of paragraphs of text. It was important to include the CTA on every page and make it obvious when you get to the bottom of the page, where you should go next. I focused on keeping links off the page to a minimum but where they were necessary, I wanted to make sure they were differentiated from the main CTA. Following that theme it was important to keep the footer clean and minimalist while still including relevant social media links. Having a site with more easily digestible information will lead to a more informed user and higher interaction.
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